RJ Reynolds Tobacco Company in 2011 market share shrinking

RJ Reynolds Tobacco Company in 2011 market share shrinking Reynolds American Inc., parent company of RJ Reynolds RJ Reynolds Tobacco Company is due to a 7.4% drop in cigarette shipments in the fourth quarter, the company's market share shrunk by 1.1 percentage points to 27%. February 8, Renault said in a statement: "cigarette sales in the fourth quarter by some negative effects, such as a competitive product line extension to promote, the timing of the company's promotional activities, as well as from the company since brands in the decision to withdraw.

" For the full year 2011, the company's market share fell 0.3 percentage points to 27.3%.\

Reynolds said the Camel cigarettes and Pall Mall brand the fourth quarter of the total market share rose 0.3 percentage points from 16.5 percent a year earlier. Reynolds said that the ongoing internal audit, conducted to determine the company's activities are synchronized with the current economic and competitive landscape. The results of the review will be published at the end.

The company said fourth-quarter adjusted operating income of $ 594 million (451.5 million euros), an increase of 9.2 percent over the same period last year, mainly due to higher pricing and productivity improvements to offset lower cigarette sales impact.

Renault subsidiary of U.S. snuff, sales rise, but profits fell. Moist snuff in the fourth quarter shipments rose 6.1%. Sell ​​loose tobacco manufacturers last year, Lane Co., Ltd., as well as in the case of trademark infringement paid $ 500 million, operating profit down 15.4 percent, to $ 88 million. The manufacturer of the "American Spirit" brand, the Santa Fe company, operating income grew 39 percent, to $ 50 million.