Smokers are more concerned about the effects cigarettes have on their looks than their health, new research revealed today.
Experts found that, despite the potentially fatal long-term
consequences of lighting up, a large percentage still find skin wrinkles
and yellow teeth more troubling than lung damage. Dunhill Fine Cut Dark Blue
The study also found more than half of smokers either have, or are
planning to, quit over fears about the damage it is doing to their
appearance.
But the in-depth findings by electronic cigarette brand VIP
found one in seven admitted they would be more likely to give up the
cigarettes if they noticed an effect on how they looked, rather than
because their health was suffering.
And more than a quarter admitted this was the reason they have decided to quit tobacco for good.
Dave Levin, co-owner of VIP, said: ”The health effects of smoking are
well documented, but people are less aware that cigarettes can also
damage your looks.
”During our research three quarters of smokers said that their habit
had caused deterioration to their looks and it was this, more than their
health, that concerned them.
”While the health issues caused by smoking are so widely advertised, they aren’t always as easy to see or notice.
”But the effects on your appearance are something you can see every
time you look at your reflection, whether it’s deeper wrinkles,
discoloured teeth or a sallow complexion.”
The study, of 1,500 current or ex-smokers found that a staggering 88
per cent even admitted they regret taking it up in the first place
because it is now showing in their appearance.
And the average smoker said they started to see the damage to their appearance around the age of 32.
Yellow teeth were named as the biggest concern with more than four in
ten smokers saying they hated the effect cigarettes have had on their
smile.
Bad breath, as well as the general odour that goes with being a
smoker followed close behind, along with an increase in fine lines and
wrinkles.
Stained and discoloured nails and fingers, wrinkled mouth and bad or
ashen skin are also among the aspects of their appearance that smokers
worry about.
Worryingly, the research also revealed that more than eight in ten
admitted they are more likely to take notice of the effects of smoking
they can actually see, such as yellow teeth and wrinkles, rather than
what it is doing to their health and body internally.
One in three smokers has even experienced somebody insulting them or pointing out the effects of tobacco directly to their face.
And four in ten spend more time on their beauty regime to try and compensate for the effects of the cigarettes.
Dave Levin added: ”During the Christmas period Public Health England
launched its latest TV advertising campaign to graphically demonstrate
the health implications of tobacco.
”While we feel these messages are important and will resonate with
some smokers, our research indicates that for many, vanity is also a key
issue.
”VIP electronic cigarettes have been designed to offer a harm reducing alternative to smokers.
”They are not only widely recognised by a number of leading health
professionals as healthier than tobacco cigarettes, but they’re also
much kinder on our looks.
”Electronic cigarettes are free of the harmful toxins found in
tobacco cigarettes which mean users can enjoy the great taste of VIP and
stay looking good.
”What’s more, because VIP electronic cigarettes are virtually odourless and smoke free, there are no lingering tobacco smells.”
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