Best chance to quit smoking. Last chance to win.

Quitting smoking is the single most important thing someone can do to prevent cancer and there's never been a better time to quit than right now. 

Feb. 28 is the final day to register for the Canadian Cancer Society's Driven to Quit Challenge, presented by McNeil Consumer Healthcare, division of Johnson & Johnson Inc., the makers of Nicoderm and Nicorette. The Challenge is a campaign to motivate adult Ontario tobacco users to quit smoking or other forms of tobacco for the month of March with the help of a support "buddy" for their chance to win a grand prize of a car and other cash prizes.

"The Driven to Quit Challenge offers great odds of winning because, not only does everyone who registers have a chance at winning the grand prize, they are a winner simply for taking this important step towards improving their health and wellness," says John Atkinson, director, Tobacco Control and Cancer Prevention. "And with supportive resources such as the Canadian Cancer Society's Smokers' Helpline, the Driven to Quit Challenge helps smokers in Ontario win by inspiring them to quit for good."

Participants who stay smoke-free all month will be eligible to win a choice between a Dodge Avenger or a Dodge Journey or one of seven prizes of $1,000. Support buddies of winners each receive a $100 cash prize.

"We know that many smokers make five to seven attempts before they quit successfully and we want to give all participants the best possible support as they take this important step to a healthier lifestyle," says Krista Scaldwell, vice-president, communications and government affairs at Johnson & Johnson Inc. "We're committed to helping smokers with clinically proven, safe and effective nicotine replacement products."

Driven to Quit Challenge participants can receive discount coupons towards the purchase of Nicoderm or Nicorette. Coupons are available while quantities last.